Two breaking news stories demonstrate the power consumers have over large American food manufacturers.
American consumers have been making demands in the market place for foods that are healthier and they have voiced their concern over the quality of food being marketed to children. Two news stories this week show how consumer pressure can produce change in food companies’ behavior.
The first story, released December 8th by PepsiCo announced the opening of their new research laboratory that will focus on the development of healthier food and beverage products. he new facility is located next to Yale University and will focus on a nutritional overhaul of its product range.
Dr. Mehmood Khan, PepsiCo’s chief scientific officer states “Ultimately, we’re trying to make it easier for consumers to lead healthier lifestyles”.
The second story broke December 9th when General Mills announced it will reduce sugar in cereals advertised to children to “single-digit” levels per serving. The company reported that they have begun steps toward the target and will continue to make further reductions until they achieve single-digit levels on all their cereals advertised to children.
Click here for complete General Mills press release
General Mills and other companies came under fire when their sugary children’s cereals received the “Smart Choices” designation despite containing a high percentage of sugar per serving.
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